Your MS Word document will be a minimum of 25 pages of actual content in APA format (i.e., double-spaced with one-inch margins all around) and not to exceed 35 pages maximum.You will provide the following:Title page, Abstract with Key Words, Table of Contents, your actual research content, discussion and/or literature review – divided into major headings and subheadings, as appropriate; References, which appears on a separate page at the end of your document, but prior to any Appendices. You may provide artwork/graphics, exhibits, figures, graphs, and tables; but I would prefer that you insert these at the end of your document as an Appendix or Appendices.You must perform scholarly research to complete this assignment. You must haveevidentiary support from the extant literature to develop your formal topical paper. I strongly recommend at least three (03) parenthetical citations per page
and at least 15or more authoritative resources including your textbook as the minimum expectations for this paper. Utilize the identified resources from your annotated bibliography as a basis for your research paper. If you completed the annotated bibliography process correctly, it will make the research paper much easier to design and develop. Note that it is not necessary to use all of the listed sources from the annotated bibliography. Conversely, you may want to supplement that original list with other new and interesting sources, which you have discovered during the annotated bibliography process.As this is a capstone course, your chosen topic will be drawn from certain functional disciplines within the marketing management arena. The following are among suggested topical areas of interest and include What role does motivation play in consumer choice? Or…How has Starbucks changed brand marketing, How have online mediums changed direct marketing theories and revolutionized the marketing industry, What are the ethical implications of brand marketing strategies, and How has technology impacted upon disruptive innovation among key market leaders?CASE
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