Please follow the instructions. What needs to be done is answer each question.


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Please answer these 3 questions after watching a video that you find on YouTube. The name is: Cengage Learning “Black Diamond: Managing in a Global Environment.”


1. What evidence do you see of a global mindset in these managers? List at least three examples of global thinking provided in the video.


2. Referencing the common traits of an MNC described in the text, explain why you think Black Diamond is or is not a multinational corporation.


3. Describe at least two environmental factors affecting this business, and summarize how the managers are responding to these factors.


Please answer these 5 questions.

1. Define globalization and explain how it is creating a borderless world for today’s managers.

2. Describe a global mind-set and why it has become imperative for companies operating internationally.

3. Discuss how the international landscape is changing, including the growing power of China, India, and Brazil.

4. Describe the characteristics of a multinational corporation.

5. Define outsourcing and the three common market entry strategies: exporting, licensing, and direct investing.


And Please answer these two questions about a bran. Read below.

Describe your thoughts, feelings, and memories of a brand in two paragraphs. How strong is your emotional connection with that brand? Could anything break that bond? If so, what?

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