You have been assigned the task as Marketing Manager to scan social media web sites and try to mitigate the negative consumer postings from a recent crisis. Explain how organizations use social media to communicate with their consumers through a crisis and evaluate how the negative comments were handled by the organizations. Assess a recommendation for better communication and explain why.
The Social Media paper
• Must be two to four double-spaced pages in length (not including title and references pages) and formatted according to APA style
• Must include a separate title page with the following:
o Title of paper
o Student’s name
o Course name and number
o Instructor’s name
o Date submitted
• Must use at least two scholarly sources in addition to the course text.
• Must document all sources in APA style.
• Must include a separate reference page that is formatted according to APA style
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