Strategic Failure Contributions: This individual paper assignment requires research of a decision maker and/or organization who took significant wrong turns in strategic determination and/or implementation that ultimately impacted the company. Assignment includes a brief background of the company and/or decision maker, the strategic mishap, the impact of the mishap, and the related correction, or your suggested correction if the company did not make the needed adjustments to survive. For example, Pepsi and the introduction of their clear cola, or Sony and their loss of market share to Apple. Professor approval of the company/individual is required (a topic submission assignment will be posted on Blackboard). The strategic failure assignment must include appropriate citations, and must be 6-8 pages of content, double spaced, Times New Roman, and written following APA guidelines. The following are the seven sections:
• Title Page (not included in page count)
• Table of Contents (not included in page count)
• Overview: Decision Maker/Organization (provide a useful background)
• Strategic Mishap (academically accountable and supported using strategy and
• Impact (what were the consequences of the strategic mishap)
• Correction (what steps the organization/person took, or if the business failed,
offer your suggested correction(s) to overcome the strategic mishap)
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