social media marketing

Social Media Marketing BUSN 1102

Written Exercise #1 (See D2L for Due Date)

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Format:

Put your name and the Written Exercise #1 at the top of the page.

Please use a standard (e.g., Times New Roman, Calibri) 12-point font with 1-inch margins on the

top, bottom, left and right sides. (These are the default margins for Microsoft Word.)

You may use single or double spacing

Save your documents in one of the following formats: Word (.doc or .docx), rich text (.rtf) or.pdf

(Adobe Acrobat). Do not submit your assignment in an Apple Pages file format – I will not be able to open the file.

Upload your completed assignment to the “Written Exercise 1” Assignments folder

Assignment

In this first written exercise, we will examine the social media marketing of one of the organizations listed below to learn more about how a successful company implements its social media strategies and tactics.

Choose one of the companies below and analyze their four of their social media platforms (ex. Facebook, Instagram, YouTube, & Pinterest). (You will find links to their social media accounts on pages 2 & 3):

Wendys

Starbucks

Target

Home Depot

Nike

Lululemon

Coca-Cola

Then answer the following questions (Please label your answer Q1, Q2, Q3):

What is your overall impression of the social media marketing of the company you selected? What did you find most interesting or surprising about the way they use social media marketing?

How effective is their social media marketing? Give specific examples of social media posts you found effective. What makes the post effective? What posts if any did you find ineffective? Why?

How well do you think they are connecting with the audiences they are trying to reach? Do you find their social media engaging? Why or why not? How well do they draw people into a conversation?

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