– student should submit an individual copy on blackboard website.
– (please scan your homework into a single PDF file using phone app and upload on blackboard).
– (no need to type but please write in clear handwriting).
The exercises are based on the 12th and 13th Edition of the textbook (it is similar page numbers in 12th and 13th editions). If the student uses an international edition then please with your classmate’s book since page numbers can differ between USA and international editions.
1) In pp. 21-22 please read the detailed explanations of solved problems 1.1 and 1.2 and afterwards resolve the problems by yourself and submit handwritten.
2) Please provide three examples of products or service companies which compete on each of the following strategies: differentiation, cost and response.
3) Based on first lecture, chapter 1, please explain five major differences between goods and services.
4) In which stage of the product life cycle stages (introduction, growth, maturity or decline) are the following products: google self-driving taxi (experimentation), tesla electric car (expanding market), Iphone model 8 (saturated market), and fax machine (outdated technology)?
5) Please explain by providing an example or real organization what is the difference between mission and strategy of an organization?
6) Inside chapter 3, please read the detailed explanations of solved examples and afterwards resolve the problems by yourself and submit handwritten:
– pp. 73, example 4
– pp. 74-75, example 5
– pp. 75-76, example 6
– p. 76, example 7
– p. 78, example 8
– p. 79, example 9
– p. 80, example 10
– p. 81, example 11
– p. 83-84, example 12
7) In pp. 91-93 please read the detailed explanations of solved problems 3.3, 3.4, 3.5, 3.6, 3.7 and afterwards resolve the problems by yourself and submit handwritten.
Good luck !
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