Elon Musk’s Tesla; becoming one of the leading companies in the automotive industry


Good intro showing the importance of the topic from both business perspective and academic one

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Elon Musk’s Tesla; becoming one of the leading companies in the automotive industry
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Presentation of aim of the research with research questions

Information about the research methods

Presentation of the structure of the dissertation (description of each chapter)


Literature review

· Intro to the chapter- explanation what is inside of the chapter and why it is relevant from the perspective of the research

· Definition of the main concepts – for instance definition of virtual team – you need to give several definitions and compare them. Finally, you explain which of them you will use in your dissertation and why

· Divide the whole chapter into smaller chapters; add titles to the chapters

· The aim of the literature review is to show where the research should be conducted

· Write chapter summary showing the research gap




1. Research approach

You need to explain using methodology books what is qualitative research and what are its’ strengths; later you explain why it was needed to apply it in your research

2. research questions

Research questions: 2-3

3. Research strategy

Add chapter research strategy; in your case it is case study method; give definition what is case study method and why it is particularly good for your research


4. Research tools

5. Research limitations


Empirical part

Add intro to empirical chapter; what the reader will read about


Analytical part


You need to analyze the obtained results in the light of earlier analyzed literature review; here you should discuss what is different/similar with previous research




Chapter about theories applied (15 pages)


Methodology (4 or 5 pages)


Empirical research (10 pages)

it is in which you describe the situation, present data, (ex what has happened in Tesla company, how they changed there strategy, how sales got affected and how they manage it, how they where communicating with their consumers and stakeholders)


Analytical part (5 or 6 pages)


TOTAL: 40 pages


40 academic resources required & theoretical elements related to International Management preferred to be included

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