perspective on international management

Task: Introduction of the organisation and its plans for international expansion.


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•Create an imaginary organisation that you have been operating in a domestic area for some time (uk). You have decided to go international!
–Describe your organisation
–Decide where to internationalise and justify the choice
–500 words (+/- 10%)
Create an imaginary organisation that you have been operating in a domestic area for some time. You have decided to go international.

Ø Describe your organisation, its operations, structure and relative size (i.e. employment and financial turnover). Analyse and justify reasons for your decision to go international. The organisation should be based in the UK.

Ø Decide on an appropriate country in which to operate, provide a rationale and critically evaluate this choice. Describe your organisation in the host-country, its operations, structure, relative size over time. Please exclude any country in which you have lived for longer than one year.
vA selection of countries to choose from are: Brazil, Israel, Nigeria and Sweden.

The length of this assignment is 500 (+/- 10%) words.


•This imaginary organisation will be used to prepare an analysis and discussion of the main cross-cultural issues in managing the organisation internationally covering the following issues:

–Cultural profile of the organisation
–HR issues in the host country
–Communication between countries

Learning outcomes

Appreciate some of the main approaches adopted to recruitment internationally and some of the key issues to be considered;
Understand the main approaches to selecting in an international context and be able to explain some of the key issues;
Appreciate cultural aspects of recruitment and selection processes.
Consider some of the key barriers to achieving high performance, and evaluate strategies to address these issues;
Examine the issue of creativity in multicultural teams and how this can be used to leverage high performance.
Understand how language affects communication;
Appreciate different styles of verbal communication;
Identify major barriers to communicating cross-culturally.
Have a better appreciation of options available to global companies when they decide to enter a new market
Understand key issues that global companies might face during the internationalisation process
Critically discuss the main concepts of management, HR and communication in cross cultural context
Be able to apply them to an organisation operating in a particular environment;
Evaluate the strategic implications of culture on international management practices.
Appreciate the reasons companies engage in international business;
Understand simultaneous and sequential models of internationalization process for;
Become familiar with internationalization in emerging markets.



Core texts:
•Deresky, H. (2017) International Management: Managing across Borders and Cultures’ (8th ed.). Pearson (online access)
•Abramson, N.R. & Moran, R.T. (2018) Managing Cultural Differences: Global Leadership for the 21st Century. Routledge. (online access)

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