During class we discussed multiple concepts related to the brand experience and emotions. Many of those concepts and discussion points derived from research by Youn-Kyung Kim and Pauline Sullivan (2019). Their research on emotional branding is attached to this email. For this make-up assignment read through their examination of emotional branding and in three separate paragraphs do the following (1) summarize the article, specifically the authors thoughts on emotional branding and its relationship to the consumer, (2) define and discuss two different strategies for emotional branding and place the two concepts in bold text in your paragraph, and (3) critique two of the brand examples that the authors presented that they felt were strong examples of emotional branding. Make sure you align your chosen examples with the correct emotional branding strategy, placing the concepts, again, in bold text.
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