This paper should be word-processed and be in the range of 10-15 double-spaced pages in Times New Roman 12- point font.
This total does not include your footnotes and bibliography. The Academic Integrity policy applies to the project. Documentation is critical. Plagiarism will not be tolerated.
We will build the project in ongoing threaded discussions online around the 4 Ps of marketing, Product, Place, Price and Promotion as follows:
•Product: Pick a product that you believe has export potential. If you have a product that you studied or are familiar with, you may build on that project in this course.
•Place: Pick a target market for your chosen product. This could be a single country or a geographic region. You will develop a profile for the target market in terms of its economics, demographic & cultural environments, legal & political environments, the competitive landscape and the channels of distribution.
•Price: During this course you will determine an appropriate export price for your product in your chosen target market. We will examine pricing from the top down, i.e. what the market will bear as well as from the bottom up, i.e. cost based.
•Promotion: During this course you will develop a strategy to promote your product in your chosen target market in terms of industry standards and cultural mores. We will look at the mix between paid advertising and PR and the important trade shows and trade associations for your product.
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