Activity 2 – Intellectual Property Case
Hank writes a book on business writing called Writing Right: Business Writing 101. It is a 10-chapter book, and each chapter is 20 pages in length. The book is a new release and an instant New York Times best seller. The dust jacket of the book claims: “An essential buy for anyone working in the corporate environment – Hank is a master at providing you with the tools for self-training. Your boss will see instant change in your writing style.” An accompanying CD-Rom includes a 30-minute lecture in which Hank discusses writing style and knowing your audience.
Min is a manager at a 100-person firm that provides business consultation to outside companies. Dismayed at the poor writing skills her employees use when communicating with clients, Min decides to hold an in-house professional development seminar on writing. In preparation, she reads Hank’s book and two others on the topic. She photocopies three chapters from Hank’s book that she found particularly helpful. She creates a cover page that states the author, title, and publisher of the book and binds it to the three copied chapters with a single staple. She does not alter the work in any other way.
Prior to the seminar, she provides the packet to each employee with the instructions: “Please read and be prepared to discuss for Friday’s writing workshop.” During the seminars, she plays the entire lecture by Hank on a television in the conference room.
Min wants to ensure that her presentation does not violate any intellectual property laws. She asks you to prepare a brief presentation that outlines the applicable law, evaluates her current practices under that law, considers alternatives, and makes a recommendation regarding whether she can continue to use the materials and, if so, in what fashion. She also wants to know if she can copyright her presentation and what she needs to do if she elects to do so.
The paper should be 750-1250 words, in APA format, and include at least two references beyond the text, preferably peer-reviewed.
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