Individual Case Analysis: CrossFit at the Crossroads

This is an individual assignment worth 200 points. In 2 pages (Times New Roman, 12-point, Single spaced), not including appendices, you should answer the following questions. In every instance you should demonstrate strategic thinking in justifying your answers.
What are the key opportunities and threats facing CrossFit?
What key resources and capabilities have contributed to CrossFit’s success? How likely are these resources and capabilities to continue providing success for CrossFit?
Imagine that you are considering opening your own gym, either as a CrossFit affiliate or a franchise owner of one of the other competitor brands listed in the case. Your neighborhood doesn’t currently have a gym, so the choice is yours. From a business standpoint, which of these brands would you choose to go into business with and why?

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