Now that you’ve been on the job a while (in the position and company chosen for your Modules 1-3 assignments), sales for one of your company’s key products/services have begun slipping, and there is concern that the company needs to broaden its target market. The Vice President of Marketing has tasked you with the following:
For this assignment, you will complete three (3) steps and submit two (2) files.
Step 1: Create an Advertisement
Create an original advertisement that would attract your target market to this product as well as show them the benefits and value this product holds for them. In other words, your ad should convince consumers in the target market that this product has many benefits, and that it can meet their needs.
Your advertisement can be in the form of a brochure, infographic, or commercial.
Brochure: Use Microsoft Word, Publisher, or PowerPoint to create your brochure.
For assistance in creating a brochure, please visit the Library and Learning Services guide.
Infographic: Use a free tool such as Piktochart to create your infographic.
For assistance in creating a infographic, please visit the Library and Learning Services guide.
Commercial: Use Microsoft PowerPoint to create your presentation and a recording tool such as Screencast-O-Matic to create your commercial.
For assistance in using Screencast-O-Matic, please visit the Library and Learning Services guide
Step 2: Identify your Target Market
In a Microsoft Word document, address the following:
Identify the target market for this product (use a product or service that is provided by the company you work for from previous modules) and provide a detailed description.
List two (2) segmentation types (Geographic, Demographic, Psychographic, and Product-Related).
Explain the benefits and value of this product to your target market.
Describe how you will attract and influence your target market.
Step 3: Create a Zip-file
Create a zip-file to submit your advertisement (brochure, infographic, or commercial) and Word document identifying your target market.
For assistance in creating a Zip-file, please visit the Library and Learning Services guide
Use APA formatting, valid references, and cite your sources. Professional word choice, correct spelling, and grammar are also required.
Submit your recorded file by following the directions linked below. Please check the Course Calendar for specific due dates.
Save your assignment as a zip file. It is the responsibility of the student to ensure the attached file and/or link is working. The name of the file should be your first initial and last name, followed by an underscore and the name of the assignment, and an underscore and the date. An example is shown below:
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