Drawing Conclusions…Marketing , Customer Behavior and the Pandemic

Minimum 3 pages.

please consider the impact that the Covid Pandemic has and might have on the luxury sector…. I would like you to research and describe both the immediate impact as well as to speculate on what long impacts you think might result….Your consideration should include a reference to financial consequences but I am most interested to read your thoughts about whether the pandemic might impact and change our behaviors….

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What, in your opinion, might be some of the things that our consumer might yearn for? What no longer works for her and this void might yield innovations of products and services… what changes, if any, might our customer reflect in attitudes towards wealth… towards exclusivity, rarity, specialness, towards beauty and creativity… the traditional cornerstones of luxury marketing…. Covid has shined sunlight on many aspects of our society… who has reached out and helped… who has retreated into safe sanctuaries of comfort and exclusivity… will there be consequences?

This is a free flowing …. thought … paper… no right or wrong answers.

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