An in-depth understanding of the challenges related to sponsorship evaluation.

Topic: An in-depth understanding of the challenges related to sponsorship evaluation.

Your paper should:

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Review current state of the topic/issue

Consider problems, issues, concerns, controversies, etc… related to your topic.

Formulate a specific question or concern that will guide the paper.

Provide potential solutions that are well thought out and strategically sound (i.e., based on the concepts cited in class or from your collection of credible sources).

End with a summary or conclusion section that ties the information back to the question or topic at hand to provide a resolution for the reader

Your final paper should be approximately 10 pages (Double-spaced, Times New Roman font, 12-point font, 1-inch margins).


You should have at least 10 credible sources cited within the text of the paper and in a final reference list at the end of the paper using APA format. If you’re not familiar with APA format, there are many online resources available which can help you. See list of acceptable/recommended sources below.


As soon as you pick a topic, I encourage you to try to find your sources as quickly as possible. For some topics, it is considerably more difficult to find credible sources. This is NOT something that you want to save until the last minute.


List of acceptable/recommended sources

Peer-reviewed academic journals such as:

International Journal of Sport Finance

Journal of Sport Management

Sport Marketing Quarterly

Journal of Issues in Intercollegiate Athletics

International Journal of Sport Management and Marketing

International Journal of Sport Marketing and Sponsorship

Sport Management Review

European Sport Management Quarterly

Sports Business Journal

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