Answer those questions in-depth analysis of the brand Coca-Cola.
1. Evaluate their marketing communication: advertising, PR and social media. Analyze their advertising campaigns, how they have changed over the years and how well they connect with consumers. How effective is their social media? Explain your answer and be specific about why it is or isn’t effective and how you judge effectiveness.
2. How does the future look for this brand? You can base your answer on environmental analysis: evaluate the brand’s competitiveness in the market, how well it adapts to the changing environment consumers live in and the brand’s track record for staying relevant.
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