Consider the four P’s of the marketing mix and create a mix of each P for a hot dog stand. Select a target market from the segments in Chapter 13. Develop each P in a separate paragraph and always consider the target market to ensure that each P, the product – type of hot dog, the price, the place – the location of your stand, and the promotion are all compatible with the target market.
Your 1-2-page paper should include:
An introductory paragraph
A separate paragraph for each P and the target market
A summary paragraph to conclude your findings
Several sources of online research to add credibility to your presentation
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