This assignment provides an opportunity for students to apply critical thinking concepts and business theory to develop a strong, defensible argument in response to a contemporary business question. Attached to these instructions is a recent article about a company. The article sets the stage for the assignment. That is, it introduces you to a company and provides some (albeit limited) information about the company. At the end of the instructions is a question that you must respond to in your essay. In addition, the question identifies two business theories that you must draw on in developing your response.
To complete this assignment, you should read the initial article and assigned question, conduct research about the company, analyze the business context using the assigned business theories and evidence collected, develop a clear and concise claim that responds to the question, and write an essay that presents your argument. Your response must be at least single-spaced and no greater than double-spaced. All sources should be referenced using the APA (American Psychological Association) citation style. The Concordia University Library provides general APA citation style guidance as well as guidance for citing business databases in APA format.
Your essay should be no longer than 1,000 words (not including your title or references).
After your references, you should include a statement that clearly states how many words are in the body of your essay.
Question for this Assignment:
Can Thinkific stay ahead of the curve as they experience growth in a booming industry?
Initial Background Article:
Thinkific, an e-learning platform company, was way ahead of the curve
Two theories to be used (mandatory):
• Kaplan and Nortons Balenced Scorecard
• Handy’s Sigmoid Curve
Essay Assignment #2 will be evaluated according to the criteria listed below. Each criterion will be evaluated on a scale of 0 to 10 for a total of 90 points.
1
Claim
Provided a clear, concise and persuasive claim that is well positioned
2
Theory 1
Demonstrated a solid overall understanding of Theory 1
3
Theory 2
Demonstrated a solid overall understanding of theory 2.
4
Use of theories
Effectively employed the theories to support the overall claim.
5
Argument
Provided a logical, well-supported, and compelling argument
6
Evidence
Supported each sub-claim with relevant and compelling evidence.
7
Organization
Logical flow from introduction, through paragraphs, and conclusion
8
Objections
Anticipated and counter-argued key objections
9
Rhetoric
Used effective rhetoric, including detail, vividness, and tone
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