business plan for global entrepreneurship

Students will form entrepreneurial teams and collaborate on the production of an opportunity assessment plan and develop it into a global business plan through the following process:

– Students develop business idea pitches

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– Evaluate each other and form teams

– Collectively identify a global business opportunity

– Conduct analysis and develop an opportunity assessment plan

– Construct a global business plan

– Present plan to the class


The business plans should be written from the perspective of a founder team trying to attract start-up investment from global venture capitalists. The plan document may not exceed 20 pages in length (excess pages will be discarded before grading).


Students will present their global business plan and process. The presentations will focus on opportunity identification, assessment, and all sections of the business plan. The marketing plan and research about the global opportunity recognition and development of opportunity are important. The research data should be used to support the global business idea and international market entry as a true business opportunity. Both primary and secondary research should be used to tell “a convincing story” of the global business opportunity.

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