I need a presentation script on LOreal’s Globalization strategy by answering the following question:
Description of Globalization:
Universalization. It means globalization that captures, understands and respects differences. Differences in desires, needs and traditions. To offer tailor-made beauty, and meet the aspirations of consumers in every part of the world. L’Oréal is driven by this vision of the world.
1. How well does this strategy fit with the environment?
2. How does it help neutralize with five forces?
Threat of new entrants
Bargaining power of suppliers
Bargaining power of buyers
Threat of substitute products
Rivalry among competing firms
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