THIS IS A BI-WEEKLY ASSIGNMENT. I WILL NEED ADDITIONAL PAPERS On SAME TOPIC / BUSINESS.
FORD MOTOR COMPANY IS THE BUSINESS TO USE
Organizations create marketing strategies all the time – or they should. Putting that strategy into action is the role of the marketing plan. It is here, in that marketing plan, that you will find details for implementation, evaluation, and control.
You will be creating a marketing plan over the duration of this course. Worksheets are available in the Appendix of the text and in electronic format at www.cengage.com. These worksheets will aid you in creating a marketing plan for the company you select for the Marketing Plan final project.
You will have multiple deliverables assigned that correspond to the materials being discussed in the readings. This will help a large project seem much more manageable, and you will add to the plan as you learn the concepts. Do this weekly and the final marketing plan will evolve naturally.
Here is the overall structure of a marketing plan:
Read the entire Appendix – Marketing Plan Worksheets. It is located at the end of the book after the Cases section. Your final marketing plan will contain the following sections:
o SWOT Analysis
o MarketingGoalsandObjectives o MarketingStrategy
o MarketingImplementation o EvaluationandControl
Submit for approval a company that you will examine to complete the Final Marketing Plan due in Unit 7. You can select a well-known company, one in your community, a non-profit, one you work for, or an organization you belong to or support.
For this initial assignment of the Marketing Plan, provide a 2 page summary of the company, a brief history, and its products, services, and customers as you understand them to be today. Refer to the chart above for content ideas. Over time and through this process, you may modify your thinking about this company. Stay tuned for that.
The paper for this initial part of the Marketing Plan will be 2 pages, double-spaced, to include a separate cover sheet and reference page. You should include a minimum of 3 outside references, in APA format. If you quote the text, cite it, but do not include it as an outside reference.
NOTE: The Marketing Plan has four separate assignments and you will be working on these throughout the class. Here are your deliverables:
Unit 1 – Company Selection Summary
Unit 3 – Situation and SWOT Analyses
Unit 5 – Marketing Goals, Objectives, and Strategy
Unit 7 – Marketing Implementation, Evaluation and Control, Executive Summary
When you submit the final Marketing Plan at the end of Unit 7, you should incorporate all sections of the marketing plan that you worked on for your selected company. You will take the feedback provided by your instructor on the assignments submitted in Unit 1, Unit 3, and Unit 5 and apply it to those sections before submitting the final plan. Your final Marketing Plan will range between 17-20 pages once it is complete. Incorporate your Unit 7 results into the final plan. Do not submit separately.
Students: Be sure to read the criteria, by which your paper/project will be evaluated, before you write, and again after you write.
Evaluation Rubric for Marketing Plan- Company Selection Summary Assignment
Excellent 20 – 18 points
Very Good 17.9 – 16 points
Average 15.9 – 14 points
Needs Improvement 13.9 – 0 points
Content 20 Points
The topic addresses the assignment, is substantive, and well-formulated
The topic is clear and addresses the assignment
The topic is clearly stated but body is not well-formulated
The topic is not well-formulated
Supporting Information 20 points
Supporting information and detail are used effectively to
support the topic
Supporting information and details are explained sufficiently
There is some supporting detail, not enough to support argument
There is a lack of supporting information and detail
Organization 20 points
The organization is particularly well- suited to the topic
The organization is appropriate to the topic
Paper demonstrates that there was sufficient preparation for adequate delivery. Mechanics were sound
There is evidence of some organization, but is not consistent throughout
The organization selected does not fit the context, or is a poor selection given the context
Preparation and Ongoing Developmen t
Paper demonstrates that there was thorough preparation. The paper was well- designed
There is some evidence of preparation but there are problems with mechanics
Paper demonstrates a lack of preparation. Mechanics were poor.
10 – 9 points
8.9 – 8 points
Presentation meets basic requirements of college-level writing
7.9 – 7 points
Improvement 6.9 – 0 points
Grammar 10 points
The presentation exhibits skilled use of grammatical elements
There is some evidence of college-level writing but needs work
Presentation is not appropriate to college- level
References 10 points
Work displays skilled use of APA citation method
Work includes references, but there are problems with APA method
There are some references/citations but no clear citation methods
no or few references
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