Retailing Final Project – Fall 2020
Create a new retail company (product or service) and develop a business plan. The organization (s) you propose the new-company are self- selected. The business plan for your startup company should include the following….
A) Project Objective/Rationale
B) Mission and Vision for Your Company
C) Values and Human Resouces Considerations; eg. Sustainability and Diversity
D) Target Market – Consumer, Be specific
E) Primary Competitors – provide examples
F) 2 competitive advantages – why you will succeed
G) 2 biggest risks/challenges
H) How you will address the 6ps of retail planning, which are; Product, Price, Promotion, Place, Process and Presentation
I) What You Will Do to Win – the Shark Tank Pitch
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