Metrics that Matter that shifts Due: Sun Oct 25, 2020 11:59pm

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Metrics that Matter that shifts Due: Sun Oct 25, 2020 11:59pm
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* Write an opening paragraph summarizing the fast changes occurring in the marketing arena as a result of this pandemic.

* Research the progress of a few companies that you are familiar with / interested in.

* Pick 1 – 3 companies to discuss. Try to find one example of a company that is adapting well and one example of a company that is not. Use the list of 5 strategies from the MTA article to guide your research.

* Finish your paper by discussing your own experience. How has the shut-down affected the way you feel about certain companies or the way you buy/look at fashion. How has their new marketing strategies, or lack thereof, changed/influenced your interaction with that company. Are you impressed by the response of any company? Are you offended by the response of any company? Etc.

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