Title of research paper: A Comparative Industry Analysis of USCIS
• SWOT Analysis that considers both current and potential conditions. This two-step
process will provide a perspective of any possible dynamic changes facing the organization.
• Describe firm’s assets (tangible and intangible). Competitive advantage is more likely to
be based on intangible assets.
• Utilize both PESTEL and Porter’s Five Forces competitive advantage framework to
identify the competitive position held by the firm. Discuss framework and how it will be applied
in proposal to sustain the firm’s competitive advantage.
• Identify the firm’s core competencies (one or two) that are central to the firm’s
• Create a viable construct utilizing the PESTEL and Porter’s Five Forces framework that
will harness the information gathered to provide management with a comprehensive view of
the firm’s current state and suggestions for performance improvement and implementation
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