The hybrid business plan (about six pages for the narrative -not including the Cover Page, Table of contents, and Business Model Canvas) has this template:
Cover Page: company name, address, phone number, date, contact person, web site, Facebook, Twitter, etc. Confidentiality statement
Table of Contents
Executive Summary of 1 page (critically important). It should clearly describe the venture and tell the
reader what is being asked of them.
Business Model Canvas. (1 page) then the following pages add details to some of these.
Value proposition: What problem(s) are we solving for our customers? What customer needs are we
satisfying? What value do we deliver to the customer? What bundles of products and services are we
offering to each customer segment?
Key activities of the venture:
The team: This is not an explicit part of the business model canvas, but it is one of the most important
items to investors as we will see in the next chapter.
Channels to reach the customer:
Revenue streams: What value are our customers ready to pay for? For what do they currently pay?
How are they currently paying? How would they prefer to pay? How much does each revenue stream
contribute to the overall revenue
Key Resources: What key resources do we need for: our value propositions, our distribution channels,
our customer relationships, our revenue streams?
15. The Ask. What do you need from the reader? This is in more detail than the ask in the Executive
Summary. Are you asking for an investment in the venture? If so, how much? Are you asking for donations to a Charitable venture? Are you asking the reader to join you in some kind of partnership? Are you asking the reader to become a major customer?
We are looking for about six pages for the narrative -not including the Cover Page, Table of Contents, and Business Model Canvas. This is a guideline and not a strict limit.
Here is an example of the ILinc hybrid business plan. It is a bit longer and more detailed than required but provides a good start. www.jackmwilson.net/Entrepreneurship/Principles/ILinc-Hybrid-Business-Plan.pdf
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