Case 12: Chipotle Mexican Grill’s Strategy in 2018: Will the New CEO Be Able to Rebuild Customer Trust and Revive Sales Growth?
Write a 350- to 700-word response that addresses the following questions:
What factors contributed to the loss of confidence in the Chipotle brand?
Do the actions taken to date present a strategy that would improve consumer trust? Why or why not?
Consider Chipotle’s competitors. How does Chipotle’s internal environment compare to the internal environment of one of Chipotle’s competitors? Based on this analysis, what is the probability that the strategic moves implementedby Chipotle would lead to a sustainable competitive advantage? Explain.
What additional recommendations would you make for Chipotle to gain consumer trust and reclaim a leadership role in the fast food industry? Provide justification for your response.
Based on the information presented in this case study, what kind of business strategy would you suggest to help Chipotle achieve a competitive advantage?
Thompson, A.A. Peteraf, M. A., Gamble. J. E. & Strickland III, A. J. (22nd ed). 2020 Crafting and Executing Strategy: The quest for competitive Advantages Fixer Upper Case.
Plagiarism Free Papers
All our papers are original and written from scratch. We will email you a plagiarism report alongside your completed paper once done.
All papers are submitted ahead of time. We do this to allow you time to point out any area you would need revision on, and help you for free.
A title page preceeds all your paper content. Here, you put all your personal information and this we give out for free.
Without a reference/bibliography page, any academic paper is incomplete and doesnt qualify for grading. We also offer this for free.
Originality & Security
At Homework Sharks, we take confidentiality seriously and all your personal information is stored safely and do not share it with third parties for any reasons whatsoever. Our work is original and we send plagiarism reports alongside every paper.
24/7 Customer Support
Our agents are online 24/7. Feel free to contact us through email or talk to our live agents.
Try it now!
How it works?
Follow these simple steps to get your paper done
Place your order
Fill in the order form and provide all details of your assignment.
Proceed with the payment
Choose the payment system that suits you most.
Receive the final file
Once your paper is ready, we will email it to you.
We work around the clock to see best customer experience.
Our prces are pocket friendly and you can do partial payments. When that is not enough, we have a free enquiry service.
Admission help & Client-Writer Contact
When you need to elaborate something further to your writer, we provide that button.
We take deadlines seriously and our papers are submitted ahead of time. We are happy to assist you in case of any adjustments needed.
Your feedback, good or bad is of great concern to us and we take it very seriously. We are, therefore, constantly adjusting our policies to ensure best customer/writer experience.