This assignment provides an opportunity to apply and integrate the knowledge you’ve acquired from your previous international business classes as well as Global Business Strategy frameworks covered during this class – Please PESTEL framework and Product Differentiation
The broader strategy question that you need to explore is; where Costco should expand next (internationally). While your proposal is about Costco as your focal firm however you need to compare it to its bench mark and industry. Firm performance can be measured using quantitative and qualitative data. Quantitative aspects include analysis using financial ratios for multiple years while comparing it to its bench mark and industry averages. The qualitative data provide reasoning, explanation, and reflection of why/where. Qualitative data help you study different aspects of firm’s functions including, leadership, human and social capital, R&D, marketing/sales, after sales, operations, infrastructure, local laws and tariffs, cultures and values to name a few.
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