Health Promotion

Use the numbered format when writing the response
1. Conduct a basic market and demographic research investigation by selecting a health product or service currently marketed to a major segment of the US population. Describe the product and the producer of the product.
2. Identify the health issue this product relates to. Identify other related competing products, organizations or entities that are competitors and/or stakeholders in the target market. Stakeholders include any entity that has an impact on the product and the market.
3. Research the population demographic that is the target of the product. Provide data on the population and marketing environment — who, where, etc. Based on this population what pricing strategies are vital from the organizations standpoint?
4. Provide a current marketing promotion created by the organization that produces this product and analyze the promotion specifically on how the promotion content relates to its audience (the population). Provide a link to the promotion or copy of the promotion. What makes it successful?
5. What social and economic factors impact the target population’s choice to purchase this product with this promotion.

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