Web Accessibility Case: Preliminary Report

What’s the context for this project?
You are a research consultant working for the Strategic Networks Group (SNG), a consulting firm that specializes in doing economic impact analyses and other types of research/analysis for its clients. You have been assigned to work on a project for a new SNG client, DIY International. DIY management has come to SNG for help because it has heard about “the Target case” as well as other lawsuits against stores and retailers being sued due to Web accessibility issues and have some concerns. The questions that DIY wants SNG to research and report on are: “What is Web accessibility and how does it apply to companies? Is the client likely to be sued if their site is not accessible? Ultimately, how important is it for the client to have an accessible Web site?”

Your supervisor asks you to prepare a short preliminary report addressing this question. Your report is not the final recommendation report that will go to the client. Rather, it is intended, at least initially, for internal purposes only. Specifically, SNG management will use your preliminary report at an upcoming meeting, both to brief the research team about key developments pertaining to this topic and also to identify key lines of research and to develop a plan for the DIY International project. In other words, management is relying on your report to help frame the discussion and establish priorities and a focus for the research strategy.

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