It’s use two books.
Here is the description:
Please begin by reviewing Marketing Mix, see page 12; 54-56 and 272-274. The individual chapters that relate to the mix are as follows: product (chapter 7 and 8), price (Chapter 9), promotion (chapter 12 and 14), and place (chapter 10 and 11).
Your assignment is to identify innovative examples of each part of the marketing mix from outside your textbook. In other words, what are some new products that are unlike anything else? Who is pricing things in a new and innovative way? Likewise for promotion and place.
Submit Word document with:
Three examples of innovations for each of the four parts of the marketing mix.
Any one company might qualify for innovations in more than one category, including those as examples is neither encouraged nor discouraged
For each example, explain what the industry standard is, and how your example is innovative
The total word count
This assignment should be 350 to 450 words
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