Small Company Analysis

 Choose a small business. Prepare a business report to answer the research questions.
o Note: this must be a small business: “an independent business having fewer than
100 employees and revenues not more than $2 million.” (Boone, 2013)

 The selection of your company may be determined by your ability to gather information
from appropriate sources. These appropriate sources will include primary sources
such as interviews with the owner and the business’ official website. It will also include
secondary sources such as Yelp reviews, customer interviews, etc.
 You should have an appropriate mix of sources, and should not rely solely on one type.
 Proper APA style in-text citations and a Works Cited page are required.
 Direct quotations from appropriate sources are acceptable with proper citations. If you
cut and paste from an Internet site without any citation, you will receive a 0 grade. The
report should be written in your own words.

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 12pt font, include a cover page
 Report should be free of spelling and grammatical errors
 Double line spacing is used (interview transcript should be single spaced), with 1”
 Subheadings are used to separate sections.

The report should be 4-5 pages long including a cover page and Works Cited page.
The following subheadings should be used:

 Company Background (When did it open, what kind of business is it, how many
employees does it have, what kind of customers does it serve
 Research Questions (These are questions you are answering, based on your research
findings. Do not ask the small business owner these questions)

1. Does this company have a good reputation among customers? Why? (check
2. How does this business advertise? In your opinion, do they do this effectively?
Why or why not?
3. Is this a long-term business? Meaning, do you think it will still be
profitable/relevant in 5 years? 10 years? 20 years?
4. If you were the small business owner, is there anything you would do differently
with this business? If so, what?

 Reflection Questions
1. If you were going to open your own small business, what product or service
would you be interested in providing? Why?
2. Why do small businesses fail? Provide support for your answer.

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