Taking into consideration one of the industries in which the company is operating, analyse its current business strategy in that industry and make strategic recommendations that can ensure business success in that industry in the future. Evaluate the suitability of its business model for pursuing that strategy.
Analyse the current business strategy of the company in the industry you have selected. You need to apply Porter’s generic strategies framework that you studied in Week 13 Section 4. You can position the company into the Porter framework as you learnt in Week 14 Section 5. Following Lamborghini and Starling Bank examples, you should:
a.Identify the current strategy pursued by the company. You can look back at cost leadership definition and its sources of advantage (Week 13 Sections 6 and 7), at broad differentiation strategy and its characteristics (Week 14, Sections 1, 2 and 3), and focus strategies (Week 14 Section 3 and its subsections).
b.Discuss the pros and cons of the strategy chosen by the company. Revising the risks of cost leadership (Week 13 Section 10.1) and broad differentiation (Week 14 Section 2.4) would be helpful.
Provide strategic recommendations to the company on how to frame its future business strategy in the selected industry. To answer this question you can look back at what you have done in Week 14 Section 5. It is important that you give a good support to your answer explaining which choice the company should make and why, combining in your answer the evidence from the case with theoretical concepts from the module (Weeks 13 and 14). You can also draw a diagram demonstrated in Activity 14.11 representing the move(s) that the company could make from its current position.
Discuss the current business model of the company identifying its type (see Week 15 Sections 4, 5 and 6) and evaluating if the strategy you are proposing requires some change to the business model. You can look back at the sections of Week 16
I have included all of the weeks that are referenced in the questions when you use these weeks please reference them both in text and full refernce
Only use the sources attached
This need to be critical do not spend to many words on the intro. Please not some attaptations of diagrams are required.
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