3. The requirements for the assessment
This is an Individual Assessment worth 30% of the total grade.
You are required to produce a 1000-word report sector analysis (external audit) based on the ONE (1) of these business sectors:
UK Free From Foods;
UK Training Sector – focus on B2B / industrial training, not education;
UK Higher Education (Business programmes / Business Schools);
UK Food Retail;
UK Fitness Equipment – focus on tangible goods, not fitness instruction or classes and not personal training services;
Your report must include the following:
An overview of the sector being researched;
A summary of its current position within the Industry Lifecyle model;
A critical evaluation of the key drivers currently impacting on the sector;
A summary of the key Opportunities and Threats facing the sector between 2020-2022.
Your research must draw upon and reflect application of key strategic management models and theories, including:
One of the Macro-economic models, i.e. PESTLE, STEEPLE, DEEPLIST or SCANSTEP;
Porter’s Five Forces;
Market Structure theory;
Industry Lifecycle Analysis;
Greenley’s Opportunity & Threat Matrix – when applying Greenley’s model focus on the ‘Sector’s capacity to respond to the opportunity or threat’, not an individual organisation’s capacity.
You can use additional models if you consider them to add value to the argument and research. You should include ALL the models used in the appendices.
Please Note: this is a SECTOR analysis, it is not about individual companies.
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